Last night was the BRAND HEROISM lecture with Hal Curtis.
I did a bit of reading up on him while I was at work yesterday afternoon. He is an advertising genius. I love his work.
Though I really, really dislike coca-cola, I really liked the way he created the campaign for it.
Not to mention his NIKE work is phenomenal. Especially the Evolution ad.
He definitely has proved that advertising is definitely an artform.
