Connections

The Martin Agency

I really enjoy the series The Martin Agency put out for FreeCreditReport.com. These commercials have that point of difference quality in their advertising. Their product may not be different, but the way they advertise a credit check website is definitely not something I would consider the norm for that type of service.

This commercial portrays vertical intertextuality to me. The main portion of this commercial is of the three guys in the car driving and singing a song. I believe that indirectly creates a connection to Wayne's World when they are driving in the car singing that song. Definitely one of my fav older movies, and that is the first thing I thought about when I saw this commercial.

Also, it related to me with a tertiary text from my first job when I was sixteen. I was a carhop at Sonic Drive-In, and my manager drove that car that's in the commercial. I remembered how much of a p.o.s. that vehicle was and I definitely would check my credit at this website so as to never have to drive that car..ever.

And here's another one from FreeCreditReport.com just because I think they are funny. Rather stupid, but I think that makes them funny.