Showing posts with label Divorce. Show all posts
Showing posts with label Divorce. Show all posts

2/20/08

Divorced Couple Advertising??



This was an advertisment my fundamentals of marketing class watched a couple of weeks ago. I wasn't sure how to react to this ad. And I think for me it became personal because I come from a family of divorced parents. I think this ad shows false hope, but maybe that's what Ford was shooting for? I mean look at what happend with Ford & Firestone.

I just think this was a horrible way to market this vehicle. I mean what purpose does it do to advertise to people that hey, even if you get divorced, this is still the car for you! Seriously..it doesn't work out that way..and if it does it's on the rare occasion that it does.

If I would have seen this ad when I was younger when my parents divorced I think it would have caused that false sense of hope that maybe, just maybe things really would work out. And they almost never due, but hey, maybe it does for other people??