Fail Harder - Wieden + Kennedy

David Kennedy came to SMU today. It was really interesting to hear him talk about how their business came together after reading Where the Suckers Moon: The Life and Death of an Advertising Campaign, which is about the Subaru Campaign that Wieden+Kennedy had a while back.

This was a project that a group from their 12 program worked on. They spent almost 400 hours decorating this wall.

I think it goes to show that sometimes failure is okay. The harder you fail the better you will succeed in the long run.