Why pay more?

I was reading an article on NYT.com the other day about the sticker shock in the organic aisles.

I thought it was quite interesting. I definitely don't have anything against organic food (I eat some organic things), but I just think that the demand of the organic supplies is increasing the costs way to high.


They wonder why 1/3 of the U.S. is overweight. Who wants to pay over $7 for a gallon of milk? Not to mention over $4 for a loaf of bread. I mean..seriously? Eat healthy and go bankrupt, or eat enjoyably and have a couple extra lbs? I'll take the later.

I wonder if this has anything to do with the fact that there is this "organic craze" going on in the celebrity limelight and consumers are flocking towards it like mad geese. Just a thought.